Zasiedziany

#About the client

Piotr Parzuchowski is a Poznań-based personal trainer. His focus is helping people who spend most of their day at a desk — the zasiedziani, the "sedentary ones" — move more, hurt less, and rebuild a sustainable training habit that fits the way they actually live.

The site reflects that audience directly. The hero pairs the Polish wordplay "Małe kroki dla zasiedzianych — mniej bólu, więcej ruchu" ("Small steps for the sedentary — less pain, more movement") with a clean, on-brand portrait, and the rest of the page guides visitors into one of three offers: a free consultation, a 30-minute follow-up, or 1:1 training.

#Goals

• Communicate Piotr's positioning ("less pain, more movement") inside the first viewport, without copy bloat.
• Give visitors a clear, low-friction path to a first conversation — the free consultation is the primary CTA.
• Address the recurring objections that come up in early calls (am I fit enough, do I need equipment, what if it hurts) directly on the page through a FAQ.
• Keep the build maintainable by Piotr himself — content updates, new offers, and FAQ tweaks should not require a developer.

#Page structure

The site is a single-page layout with anchor navigation:

• Hero — value proposition, portrait, and the primary "Umów konsultację" button.
• Czy to ty? (Is this you?) — three problem framings the audience self-identifies with: pain from sitting, no training structure, no regularity.
• Jak pomagam? (How I help) — three offers laid out side by side: free consultation, 30-minute consultation, 1:1 training.
• FAQ — six honest answers to the questions that come up most often before the first session.
• Footer — booking CTA reinforced.

#Technical decisions

The site is built entirely in Framer. For a single-trainer business with a few content sections, a couple of offers, and a CTA that points to a booking conversation, Framer is the right trade-off:

• Visual editing means Piotr can change copy, swap photos, and adjust the FAQ without touching code or paying for ongoing maintenance.
• Hosting, CDN, SSL, and forms are bundled — no separate infrastructure to manage for a business of this size.
• Responsive variants are handled in the editor, so the mobile experience matches the desktop one without a separate build step.

A custom framework would have been overkill here. The job of the site is to convert a small, qualified audience into a first conversation, and Framer does that without adding operational cost.

#Outcomes

• A site that loads fast, reads cleanly on mobile, and routes warm traffic from Instagram into a booked consultation.
• A maintenance model where Piotr owns his own content — no waiting on a developer to update an offer or a FAQ answer.
• A foundation that can grow into a multi-page site (blog, programmes, client portal) when the business is ready, without throwing away the current build.